Smell
SU local campaign
Poster Design
London - March 2014
One of the most important projects of AEGEE (Association des États Généraux des Étudiants de l'Europe) is the Summer University (SU), which is an annual short-mobility program for people between 18 and 30 years of age, organised by the volunteer members of the local branches during the summer session.
The aim of this project is 'fighting for tolerance and creating open-minded citizens'.
To promote the SU project, AEGEE-London organised a number of presentations in universities and colleges, and manned a booth at several university fairs.
Brief
It was planned to be printed in different sizes to be hung at the universities and colleges and distributed at these events.
Design
The main colours were yellow, brown and their combinations to suggest the typical hot summer.
In a second version of the design, the name of some of the destinations was added to the background. These names are not only relevant information but also make the composition more powerful.
