Castizo event
Branding, Logo & Web Design
September 2020
Brief
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The objective of the project was to create:
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a logo
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a tailored web to be used before, during and after the event
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a visual mark to identify people from the same bubble and high-risk attendees.
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Web
The web was used as a means of communication between the organisers and the participants. It contained:
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all the information related to the event;
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options to confirm the attendance
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a forum with information about the environment and Madrilenian traditions and to interact, to warm the audience up;
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access to the streaming for those unable to attend;
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the option to share pictures without uploading to other social networks
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all the content in Spanish and English
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Press the arrows in the picture to see more examples.
Logo
I designed the main image for the event, based on the main accessories of the male and female chulapo dress.
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(Press the arrows in the pictures to see all the images)
Group badges
All the chulapos and chulapas wear a carnation in their dress. In particular, men carry them in their lapel.
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For the event, I prepared badges with carnations, where the colour of the flower indicated the belonging bubble.
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People at high risk had a badge with a mask instead, but with the same colour coding system.
